Promoting Romney Marsh
theromneymarsh.net website believes that more should be done to actively promote and market Romney Marsh as a tourism destination in its own right. This page provides information about what is being done to help to achieve this aim.
Romney Marsh is known for its natural beauty, the diversity of its habitats, rich history, extensive coastline and its sheep. With excellent accommodation, outstanding attractions, fine food and drink, varied walking routes and many sandy beaches, Romney Marsh is an ideal place to visit, explore and enjoy.
Its attraction as a visitor destination is undeniable and many, including theromneymarsh.net feel that more needs to be done to utilise these assets, to give a boost to tourism on Romney Marsh, and thus help its economy.
Romney Marsh has much to offer the visitor: Sandy Beaches, World's Smallest Public Railway, Mediaeval Churches, Nature & Bird Reserves, Unspoilt Countryside, Historic Buildings, Inns of Romney Marsh, Royal Military Canal, Land of Legend, Walking & Cycling, Museums & Galleries, UK's only desert and more.
Many of these are promoted on an individual but disparate basis; there is very little in place to market any of these on a 'joined up' basis, promoting Romney Marsh to the tourism public as a single entity in its own right.
The importance of tourism in Shepway
Tourism contributes significantly to Shepway’s economy; in 2013 it generated £235.2 million for the District, supported 12% of its employment and
more than 3,000 jobs.
Shepway’s tourism is characterised by a number of key attractions and events, its heritage, the arts and its cultural offering, but more importantly by its
rich and diverse landscape and coastline offering a number of clearly distinctive areas that are destinations in their own right. Each area tends to attract
different market sectors and, whilst this is one of the challenges in delivering the DMP, it offers opportunities for a diverse tourism offer, for greater
collaborative working across the area and greater retention of visitors.
Aims of the DMP
The DMP’s main aim is to support and grow the visitor economy to the benefit of Shepway businesses, making the most of local resources and assets,
identifying and addressing key gaps, and positioning Shepway strongly to take its next steps towards 2020. A mid-term review is planned for January
The DMP considers all aspects of destination management and aims to engage a broad range of stakeholders in its delivery. Central to the DMP is a
deliverable Action Plan based on shared responsibilities.
The DMP builds on current and planned activity setting out a direction and actions based on meeting clearly defined strategic priorities. The DMP seeks
to bring groups and organisations together, stimulate collaboration and build partnerships.
The approach focuses on Shepway as a whole but identifies the four “character areas” – Folkestone, Hythe, Romney Marsh and the North Downs – as
tourism destinations in their own right and seeks to address their needs. In some cases this requires cross-boundary working with neighbouring local
authorities and businesses.
View and download the draft Tourism Destination Plan for Shepway
Given there was no dedicated leaflet telling the wider public all what the Marsh has to offer, theromneymarsh.net set out to produce such a leaflet, to be complementary to the website.
The DL sized leaflet provides an overview of the many features of the Marsh which appeal to the visiting public. There is a location map and website, telephone and post address information to enable the reader to get more information. The leaflet is available to all tourism and related businesses on and off the Marsh.
The leaflet was designed by New Romney graphic designer Bennie Jane Cross from a concept design by Peter Faulkner. The leaflet was funded by theromneymarsh.net and contributions from their ward budgets from a number Shepway Districy and KCC Councillors.
Copies of the leaflet are available from Peter email
Romney Marsh Leaflet
The Romney Marsh Living Landscape Partnership (RMLL) came together in 2007 to provide a forum for local organisations and individuals to discuss issues around biodiversity, landscape-scale conservation and sustainable land management practices on Romney Marsh. As part of this work, the RMLL partners have sought funding to deliver projects which will enhance the area for people and wildlife. It is in this context that the Partnership, led by Kent Wildlife Trust, decided to submit a funding application to the Heritage Lottery Fund (HLF) for the Landscape Partnership Scheme (LPS) grant programme. The Fifth Continent Scheme is managed separately by the Fifth Continent Steering Group. The RMLL continues with other aspects of Living Landscape work (outside of the Scheme) and this is overseen by Paul Hadaway of the Kent Wildflife Trust email.
Romney Marsh’s own flag/standard was officially launched at the 2015 New Romney Country Fayre .
In 2012 a competition was held to design a Romney Marsh flag/standard with the intention of boosting the area's sense of identity by adopting a flag/standard.
More than 60 flag designs were submitted by schoolchildren, artists and residents as part of a project that aimed to promote pride in the community. Many of the designs featured sheep, birds, the sea, RH&DR, churches and Lydd Airport, and green, blue and yellow were the most commonly used colours.
The winning designer was rewarded with a cash prize and the intention that the design be made into standards and distributed across the Marsh.
Romney Marsh Standard
The standard has images representing Romney Marsh, such as the New Romney’s St Nicholas Church tower, the two Dungeness lighthouses, a fishing boat, a Martello Tower and a Romney Breed sheep, a kingfisher and a heron.
The standard is available from the Romney Marsh Visitor Centre, Rolfes Ironmongers in New Romney High Street and Briony Kapoor at Craythornes Court, Fairfield Road. New Romney TN28 8HU, price £10.00. Please telephone 01797 363099 first to check Briony is home.
Folkestone, Hythe & District Hotel & Catering Association (FHDHCA) email 01303 276535
Lydd Partnership - working together in partnership for the benefit of Dungeness, Greatstone, Lydd and Lydd-on-Sea email
Rye & District Hotel & Caterers Association - promotes tourism in the Rye area, to foster goodwill between members establishments and to encourage maintenance of the highest quality food and accommodation email 01424 883236